• Do put the basic who, what, when and where information in the first paragraph

• Do follow up with why, to give the reader a reason to read further and be persuaded to attend your event

• Do conclude with cost, registration information and deadline, if applicable, and contact information such as a website, email or phone number

• Do include the names of all people in photographs.  The Cape Gazette does not publish photos of people who are clearly identifiable unless the photo caption includes all the names of the people in the picture; first and last names must be included, and include titles if applicable

• Do write release in third person (don’t use words like “I,” “you,” “our,” “we’re,” etc.)

• Do send text files in Microsoft Word or cut and paste into the body of an email

• Do not submit a flier, list, poster, etc.  All press releases must be in narrative (paragraph) form

• Do not submit a photo via fax; photos must be sent as jpg or tiff attachments; send 72 dpi/4x6 size

• Do not submit photos as files embedded in text documents

• Do not format text documents: don’t use boldface, italics, colors, more than one column, etc.

• Do not send pdf documents

• Do not write in all capital letters; use sentence-case style

Send press releases to newsroom@capegazette.com. The deadline for Tuesday’s edition is 5 p.m. the previous Friday and for Friday’s edition, 5 p.m. Tuesday. Submission by deadline DOES NOT guarantee inclusion in the next published edition.