County Bank updates logo to refresh brand

County Bank, founded and headquartered in Rehoboth Beach, recently announced an updated logo, refreshing the bank’s brand after 30 years in business.

The new ad campaign, Same Bank, New Look, launched this month. 

A stylized tree with roots is the new County Bank logo to be displayed at all seven branch locations.  

The symbol of the tree denotes the growth of the bank as well as respect for the communities it serves. The branches and leaves represent individuals, families, community organizations and businesses the bank has been privileged to support and work with financially.

The roots of the tree speak to the deep roots of the bank’s actual foundation and to its primary mission  to serve the banking needs of southern Delaware with high-quality customer service. The tree itself is a living symbol of the organization’s motto, “We have roots here, not just branches.”

“The new brand reflects the bank’s evolution. We believe our people and our passion to serve our community is paramount,” said David Gillan, County Bank chairman and CEO. “We have made considerable investments to our infrastructure. We have implemented state-of-the-art technology, renovated our branch locations, rebuilt our flagship headquarters located at the gateway of Rehoboth Beach and are hiring new employees. Together, these initiatives along with our new brand reflect our continued commitment to serving our clients into the future.”

For more information, go to CountyBankDel.com or call 302-226-9800.