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Griswold Home Care celebrates 30 years

Non-medical home care provider has new logo and company name
September 29, 2012

Griswold Home Care refers caregivers who provide non-medical in-home care services to the elderly and disabled. Started in 1982 by Jean Griswold, the company recently celebrated its 30th anniversary and announced changes for its refreshed brand.

As part of the new look and feel, Griswold’s updated logo is a fusion of a house and a heart, which conveys Griswold’s unchanging mission to compassionate, quality home care. Maryanne Murray, owner of the Delaware offices, said the logo represents the evolution of Griswold’s heritage. “It evokes traditions and images from the company’s past and refreshes them, underscoring a steadfast commitment to excellence in all our services,” she said.

Griswold is also changing its company name from Griswold Special Care to Griswold Home Care. Along with the new name and logo, the company has refined the service offerings to be more clear and concise with those who are searching for assistance.

Director of the Sussex/Kent office Cheryl Jankowski said, "Amongst many things, clients and their families want quick access to professional caregivers at affordable rates. Our Standards of Excellence highlight the unique ways in which we deliver home care services, and quickly address how we can bring comfort and restore balance to families during this emotional and uncertain time. We know families are often unfamiliar with the home care option. When clients find us in a brochure, in a YellowPage ad, or on the internet, we want them to know we understand what they are going through and quickly convey why this type of service is the preferred option for seniors and disabled adults."

One Standard of Excellence that Griswold will relaunch with the new brand is the CareAssure Screening System, which has been developed over 30 years to screen caregivers for competence, identity, integrity, and compassion.

The Sussex/Kent office of Griswold Home Care celebrated this anniversary with an open house for friends, referral sources and people who have helped the office achieve its mission.

Griswold Home Care maintains the same mission that it has upheld for the past 30 years - to preserve the dignity, comfort, safety, independence, well-being and happiness of each client by referring the highest quality professional caregivers at an affordable cost.

Clients, caregivers, and referral sources can expect the same quality of service, and owners and staff who are compassionate to those in need.

Griswold Home Care is a non-medical home care company that refers caregivers who provide in-home care services including personal care, homemaking, companionship and other home care services to the elderly and disabled. In Delaware, the offices are licensed as a Personal Assistance Services Agency. For more information, go to www.griswoldhomecare.com or call 302-644-6990.

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