Harris Teeter campaign raises funds to fight food insecurity

Harris Teeter recently announced the launch of its Harvest Feast Round Up Campaign. Through Tuesday, Dec. 26, Harris Teeter shoppers are invited to round up their transactions to the nearest whole dollar at checkout; 100% of funds raised will benefit hunger relief partners in local communities.

Harris Teeter shoppers and associates donated $1 million through the 2022 Harvest Feast campaign for those facing food insecurity. The company hopes to raise even more money during this year’s campaign, as the number of children and families living in America who are facing hunger and food insecurity continues to grow. According to Feeding America, more than 34 million people face food insecurity, including 1 in nine children. In 2022, 49 million people turned to food assistance for extra help.

Since 2005, Harris Teeter’s Harvest Feast Round Up Campaign has raised more than $12 million in monetary donations and hundreds of thousands of pounds of nonperishable food.

“The number of hardworking families, including children, seniors and veterans, within our communities who do not know when they will have their next meal is astonishing,” said Danna Robinson, Harris Teeter director of corporate affairs. “More and more families in our communities rely on the help of our food bank partners, which is why it is so important to Harris Teeter to provide a convenient way for shoppers to give back.”

Harris Teeter is proud to partner with 19 agencies throughout its marketing areas to help eliminate hunger for food-insecure families throughout the year. Both Harris Teeter’s food bank and food pantry partners are assigned stores within their service areas to ensure 100% of the funds collected through this campaign remain local to the community in which the donation is made.

“We are continuously overwhelmed by the generosity of our valued associates and shoppers who help us provide millions of meals to our community members in need each year. It is important to remind our shoppers that every dollar raised at their Harris Teeter will go directly to serving hungry families within their community,” said Robinson.

The success of Harris Teeter’s Harvest Feast campaign hinges on the generosity of its loyal shoppers and valued associates. Supporting neighbors in need is more important than ever, and Harris Teeter hopes for continued participation again in 2023.

For more than 60 years, Harris Teeter, a wholly owned subsidiary of Kroger, has enriched lives – one meal, one family, one associate and one community at a time. Headquartered in Matthews, N.C., Harris Teeter employs 36,000 valued associates across more than 250 stores and 70 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

To learn more about Harris Teeter’s Harvest Feast Round Up campaign, go to harristeeter.com/i/round-up.