Joe Baird joins Cape Gazette team as social media manager

The Cape Gazette recently announced the hiring of Joe Baird as its social media manager, bringing his extensive experience and passion for digital branding, storytelling and social engagement to the organization.

Baird has held key roles in several industries during more than a decade in marketing and branding. They include social media manager at Heavy Seas Beer, where he developed brand strategy, photography and videography, and brand manager at Crooked Hammock Brewery, where he played a pivotal role in growing their online presence and expanding reach significantly, accumulating over 4.5 million views. His experience at Levante Brewing Co. as a visual content creator further honed his skills.

His ability to connect with the community and deliver compelling content is expected to enhance Cape Gazette coverage and continue its tradition of excellence in local news.

“After moving to the Cape Region nearly three years ago, I almost immediately learned of the Cape Gazette and its foothold in the community as a reputable organization with deep and long-standing community ties,” Baird said. “I am a firm believer that readers are leaders, and knowing your local community makes you a resource to everyone in it. I’m excited to join the crew and grow the Cape Gazette community through social media and other digital platforms.”

"We are thrilled to welcome Joe to our team," said Tara Marks, Cape Gazette manager of production and development. "At a time when the media landscape is shifting quickly and people are spending more time online, we're having to adapt to meet our readers where they are. His expertise and passion for social media will be instrumental in further strengthening our online presence and connecting with our audience on a deeper level."

Businesses interested in partnering with the Cape Gazette on social media initiatives can reach Baird by emailing joe@capegazette.com.