Milton committee submits tagline choices

The Milton Economic Development Committee unveiled two candidates for a new tagline and logo for the town at an Aug. 5 meeting, leaving the ultimate decision up to town council. 

In a presentation to council, committee Chair Barry Goodinson and Councilman Tom Arkinson, council’s liaison to the committee, unveiled the two taglines – “Walkable. Livable. Unforgettable.” and “Charming. Welcoming. Thriving.”

The $5,000 tagline project started in early 2023 as a way of creating a shorthand to describe what is special about Milton. One of the models for what the committee is looking for is Berlin, Md., which uses the tagline, “Artistically Alive, Eternally Young.” Lewes-based Hook PR was selected for the job after a call for proposals in early 2023. Goodinson said part of the challenge is that Milton has a lot of different elements that make it unique, unlike other towns such as Lewes and Rehoboth Beach, which can lean on things like history and the beach.

Goodinson said Milton’s history has encompassed a lot of different things over the years, everything from button making to canning to beer. He said trying to tell a whole story of Milton would be more like a paragraph than a tagline. 

“We needed to have something that talks about how Milton feels rather than what Milton has been or has done,” Goodinson said.

He said Hook conducted surveys of town residents and held in-person interviews as part of its work. Goodinson said the committee found the first tagline submissions to be clunky, so Hook went back and revised its work. Six taglines were eventually presented, which the committee narrowed down to the two that were presented for council’s consideration.

Because a vote on the taglines was not on the Aug. 5 agenda, council will not pick a tagline until at least September.