Rice cooker giveaways to take place Sept. 28

USA Rice, the national trade association for the U.S. rice industry, has kicked of its second Ride With Rice road trip.

The USA Rice team wants Americans to appreciate a delicious and nutritious U.S.-grown commodity and eat more U.S.-grown rice. So they are hitting the road in a new pickup truck festooned with rice images and messages, and to make things easier for consumers, giving away Aroma rice cookers and U.S.-grown rice.

The Think Rice truck will be at the Milford Farmers Market from 9 to 10 a.m., Saturday, Sept. 28, and then at the Southern Delaware Wine and Music Festival from noon until 4 p.m.

"Rice is a staple for most of the world's population, and even though it is very popular in the United States, we think Americans can and should eat more U.S.-grown rice," said Michael Klein, vice president of domestic promotion for USA Rice. "This road trip is going to remind people that rice goes with virtually every type of cuisine, and to kick-start their creativity, we're giving away 3,000 Aroma rice cookers, and one- and two-pound bags of U.S.-grown rice! It's not the only way to cook rice, but it does make it pretty easy.”

The team will be using #ThinkRice on social media and playing interactive trivia games to give followers a chance to win an Aroma rice cooker.