With his business slowing down from the coronavirus, Stephen Cooper wanted to find another way to make ends meet while also celebrating the Lewes lifestyle.
Cooper had bought the domain name www.LewesLife.com from a friend-of-a-friend about two years ago. Since he had been living in Lewes for 17 years, he decided to use the website to start a new business honoring Lewes culture.
LewesLife features quality apparel, Cooper says, with premium T-shirts, athletic wear and hats. It also has home goods such as mugs, towels and pillows, all with a design specific to Lewes on them.
Lewes landmarks that people can find on the products include the World War II tower in the state parks and the Delaware Breakwater East End Light. Cooper had teamed up with a local artist who drew the landmarks with watercolors, and then put them on the apparel.
“A lot of the time, when you go to your typical beach shops, you’ll see a lot of generic T-shirts there. They’ll have a lighthouse, but it’s not specific to that area,” Cooper said.
Cooper said he wanted something that was a little more genuine than that. A few products also have “Established 1631” on them, since people might not know that was when Lewes, The First Town in the First State, was established, Cooper said.
In addition to his apparel, Cooper shares photography of the Lewes area on the LewesLife Facebook and Instagram pages. He says he likes being outdoors, taking pictures and sharing them, which he says he thinks a lot of other people like to do, as well.
Cooper’s goal is to have more people collaborate with him by sharing their own pictures of Lewes on the site. Recently he had a local business owner share a picture of the sun over Herring Point in Cape Henlopen State Park.
“I’m just trying to collaborate with everyone and share those Lewes life experiences,” Cooper said.
Cooper also recently partnered with local business Fishtail Print Co. to sell one of his shirts on www.SupportDE.com. For each T-shirt sold on the site, Fishtail Print Co. donates $10 directly back to the business.
Cooper encouraged people not only to check out his shirt on the site, but all of the other local businesses that are selling T-shirts there.
For more information, visit www.LewesLife.com. Also find LewesLife on Facebook and Instagram.