Read Aloud Delaware unveils new logo

Read Aloud Delaware has ushered in the new year with a new look. The statewide children‘s literacy program unveiled its new logo in January.

“The new logo is a refresh of the old logo while maintaining the same elements,” said James Spadola, Read Aloud Delaware executive director.

The organization’s mission and vision statements, and strategic plan have also been updated to reflect some new program elements.

Founded in 1983, Read Aloud Delaware’s initial focus was on providing one-on-one reading to preschoolers. Volunteers read in childcare centers, preschools and kindergartens in all three counties. In 2020, Read Aloud added its LENA Start program for families with children 3 years old and younger. The program has served more than 140 families to date.

With those changes in mind, Read Aloud Delaware’s new mission is to create a lifelong impact through early childhood literacy. The vision is that children across Delaware will have the fundamental literacy skills to succeed in school and life.

New core values recognize that Read Aloud Delaware is an amazing community that is guided by being Respectful, Encouraging, Accountable and Dedicated.

“And continuing our commitment to continue our impact within Spanish-speaking communities, we have included our values in Spanish,” said Spadola. “The goals are to be Leal (Loyal), Entregado (Dedicated), Esperanzador (Encouraging), and Respetuoso (Respectful). Thanks are in order to many who helped make these changes possible.”

The Welfare Foundation provided funding for strategic planning with the Delaware Alliance for Nonprofit Advancement. The Laffey-McHugh Foundation provided funding to update marketing materials, and Gary Phillips of William Penn High School in New Castle designed the new logo.

For more information on Read Aloud Delaware, visit readalouddelaware.org.