In an age where automation and efficiency often overshadow human interaction, Rehoboth Beach’s parking pass ambassadors stand as a testament to the irreplaceable value of human touch. Barb, Nick, Sherry and Rob set up every day during the summer season on Rehoboth Avenue near the roundabout and on Bayard Avenue between Silver Lake and Rehoboth Avenue. They sell parking passes, greet visitors, provide directions and hand out treats for dogs. They even know all the dogs’ names! They play a vital role in creating the welcoming and vibrant atmosphere that defines our beloved beach town. Replacing them with machines would not only be a disservice to our community but also undermine the unique charm that draws visitors to Rehoboth Beach year after year.
One of the most endearing aspects of the parking pass ambassadors is their genuine love for the community, which shines through in their interactions. Unlike machines, these ambassadors can engage in genuine conversations, answer specific questions and offer personalized recommendations. Whether it is guiding a family to the best spots on the beach or suggesting a local restaurant for a seafood dinner, the ambassadors provide a level of service and hospitality that technology simply cannot replicate.
While the push for automation and efficiency is understandable, it is crucial to recognize what we stand to lose by replacing Barb, Nick, Sherry and Rob with machines. The personal touch they bring to their work is invaluable and irreplaceable. Their presence not only enhances the visitor experience but also reinforces the sense of community that makes Rehoboth Beach special.
-
A letter to the editor expresses a reader's opinion and, as such, is not reflective of the editorial opinions of this newspaper.
To submit a letter to the editor for publishing, send an email to newsroom@capegazette.com. Letters must be signed and include a telephone number and address for verification. Please keep letters to 500 words or fewer. We reserve the right to edit for content and length. Letters should be responsive to issues addressed in the Cape Gazette rather than content from other publications or media. Only one letter per author will be published every 30 days. Letters restating information and opinions already offered by the same author will not be used. Letters must focus on issues of general, local concern, not personalities or specific businesses.
