Grotto Pizza revamps Swirl Rewards Club
The new year brings a new and improved Swirl Rewards Club program to Grotto Pizza.
Launched in 2012, the free-to-join program offers registered members the chance to earn points for every dollar spent. Points go toward rewards such as free birthday pizza, holiday gifts, discounts and more. Each 100 points earned automatically convert to Swirl Reward Bucks, which can be applied to the check or left on one’s account for future use.
Based on guest feedback through the Grotto Pizza Swirl Rewards App and market research, the restaurant has launched several improvements for 2019. Swirl Reward Bucks never expire. Members can reach rewards up to 55 percent faster, and a new tier structure offers even more rewards.
"During the past six years, we have introduced many new limited-time promotions, but this time we made major improvements that benefit all members,” said Vinnie DiNatale, Grotto Pizza Inc. marketing director, noting that the club has grown to almost 160,000 active accounts. “We believe this new program will not only get current guests more engaged, but also attract many new guests to the Swirl Rewards Club.”
