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Evil Genius releases beer to celebrate White Castle’s 100th birthday

October 7, 2022

Evil Genius Beer Company announced a new limited-edition beer, It Hits Different, in partnership with the iconic fast-food brand White Castle.

It Hits Different is a 6.5% ABV Tangerine IPA brewed with the new Sabro Hop as well as classic Centennial Hops to celebrate White Castle’s recent 100th birthday and underscore the brand’s duality of innovation and long-standing heritage.

With subtle bitterness from the beer's unique hop profile countered with a pleasant, light tangerine sweetness, It Hits Different was developed to be the perfect partner to White Castle's signature sliders. The cheeky name is a nod to the two companies’ legacies as tastemakers, creating a product that is one-of-a-kind and uniquely satisfying.

It Hits Different is available in stores throughout Evil Genius’ distribution footprint, including Delaware.

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