Preston Automotive Group is United for a Cure
Preston Automotive Group took a stand against breast cancer during the month of October as each dealership and auto body shop became United for a Cure.
Breast cancer is the most common cancer among women worldwide and the second leading cause of death for women. To support Breast Cancer Awareness Month, the United for a Cure campaign meant each dealership would donate $50 per car sold to the American Cancer Society, and each body shop would donate 2 percent total sales for the month.
Preston Automotive Group has been a huge supporter of breast cancer awareness as it has affected many of its own employees and families. The automotive group was able to raise a total of $38,500 for the American Cancer Society toward the fight against breast cancer.
In addition to making a donation to the American Cancer Society, Preston Automotive Group employees wore pink all month long to show support, and for the first time ever, Preston created a pink frog. Customers traditionally receive a green Preston frog with every vehicle purchase. During October, pink frogs were given to help show support in the fight against breast cancer.
New to the Preston Family in 2014 are the two Boulevard Ford locations in Georgetown and Lewes, which participated in the United for a Cure event.
“The contribution we were able to raise was a direct result of the support we received from our customers and our entire group becoming United for a Cure in the month of October," said Ryan McCracken, Boulevard general manager. Joining the Boulevard stores and contributing to the achievement of the United for a Cure campaign were the newly remodeled Millsboro Auto Mart, the Preston Autoplex locations, Denton Ford, Pittsville Ford, and the Preston Auto body shops in Preston, Snow Hill and Cambridge, Md.
Preston Automotive Group also created its first ever pink fleet that consisted of a 2015 Ford Transit, two 2014 Ford Transit Connects, and a 2013 Ford Transit Connect. These vehicles were wrapped in pink to also aid in breast cancer awareness. A 2014 Ford F-150 was also wrapped as this year’s Drive to Inspire vehicle. The Drive to Inspire campaign raised $3,500, which was also donated to the American Cancer Society.
