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WMF Watercraft to host Labor Day sale Aug. 30-Sept. 1

Area’s leading dealer for Avalon, Tahoe pontoon boats set to feature NauticStar boats
WMF Watercraft and Marine owner Bill Forenski stands in the showroom of his Route 24 location, which used to be a gas station. The business will be hosting its annual Labor Day sale Friday, Aug. 30 – Sunday, Sept. 1. CHRIS FLOOD PHOTOS
Chris Flood
August 26, 2019

Story Location:
WMF Watercraft and Marine
27037 John J. Williams Highway
Millsboro, DE 19966
United States

Two decades after starting WMF Watercraft and Marine in the back of his Ford Escort, Bill Forenski said the key to success and growth has been customer service.

“That’s something I’ve prided myself on the whole time,” said Forenski. “I want to make it easy. Boats are fun, and I try to make the boat-buying experience fun.”

WMF Watercraft and Marine is hosting is 6th annual Labor Day sale Friday, Aug. 30 to Sunday, Sept. 1. Forenski said the goal is to sell off his 2019 stock and show off 2020 models. He said factory representatives from Avalon and Tahoe will be on site.

WMF Watercraft and Marine has two locations – sales immediately off Route 24; service off Oak Orchard Road. Forenski said he can remember driving around in his Escort, fixing Jet Skis on site. He opened the boat division in 2010, began focusing on pontoon boat sales in 2012 and, he said, since 2013 has been annually recognized as top 10 in sales for Avalon and Tahoe pontoon boats.

Forenski said another key to WMF’s success is promoting high-powered pontoon boats, a category of the cruiser he says he pretty much created. Walking out to a 2019 Avalon with black, chrome and sea-green trim, and twin 400-hp racing engines, Forenski said he rides around the bays all summer garnering attention.

“We’re out there on the sandbars having a good time with our customers every weekend,” he said.

Forenski said he’s always looking to expand the products offered by the business. He said WMF Watercraft and Marine will soon be selling NauticStar Boats. “We’re going to see what happens,” said Forenski on his expectations for the new line of boats.

WMF Watercraft and Marine will have special hours for the sale – primarily being open Sunday and closed Monday for Labor Day. The sale takes place at the Route 24 location, 27037 John J Williams Highway, Millsboro, which will be open 8:30 a.m. to 5 p.m., Friday, Aug. 30 to Sunday, Sept. 2. “By Monday I’m worn out,” said Forenski.

For more information call 302-945-9690 or go to www.wmfwatercraft.com.

WMF Watercraft and Marine owner Bill Forenski stands in the showroom of his Route 24 location, which used to be a gas station. The business will be hosting its annual Labor Day sale Friday, Aug. 30 – Sunday, Sept. 1. CHRIS FLOOD PHOTOS
WMF Watercraft and Marine’s location on Route 24, just up the road from the Nanticoke Indian Museum. He’s tough to see, but Bill “Pontoon Bill” Raymond stands with a new Avalon Pontoon Boat.
Every year Bill Forenski has a pontoon boat custom made. This year was an Avalon pontoon, with two 400 HP racing outboards.
Bill Forenski takes pride in being the first to take cruising style pontoon boats and making them go fast.
You’ve got to keep your investment looking pretty.
Bill Forenski says customer service is the key the business’ success, which is why a customer made him a mailbox cover in the shape of a pontoon boat.
WMF Watercraft and Marine’s mechanic shop is located at 32676 Oak Orchard Rd., right next to Indian River Volunteer Fire Co.

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