Jack Lingo Realtor continues modern outdoor ads with Carvertise
The team at Jack Lingo Realtor is excited to continue its Carvertise advertising partnership for the fourth consecutive year, and members are certain this year’s campaign will boast significant results.
Last year, the real estate brokerage’s campaign expanded to Lancaster, Pa. This year, in addition to relaunching multiple rideshare cars in Rehoboth Beach, Philadelphia and Washington, D.C., the company introduced its brand in Ashburn, Va., and other area suburbs such as Tysons Corner and Reston. Home to many residents who commute to D.C., Ashburn has also been referred to as “the bullseye of America’s internet.”
Jack Lingo Realtor-branded cars provide exposure for the family-owned brokerage both in larger metro areas and along Coastal Delaware. Launching cars throughout the beach communities brought additional local visibility during the busy summer season and has proven beneficial in promoting brokerage services such as vacation rentals, sales, commercial services and more.
The meteoric rise of Uber, Lyft and DoorDash has created a new class of vehicles that garner high exposure in front of the brokerage’s target audience. Both locals and visitors get to see the company’s rideshare cars along Route 1 and in downtown Rehoboth Beach, Dewey Beach, Lewes and more, assuring them that the brokerage is an active participant in the local community. In contrast, potential clients in areas outside of Delaware are introduced to the Jack Lingo brand and encouraged to learn more via online and social media.
The cars deliver food to both residents and visitors, and provide riders with transportation to local restaurants, retail stores, events and other popular destinations. Creative, memorable and technologically advanced, Carvertise has redefined out-of-home advertising, and Jack Lingo Realtor is along for the ride.
Bill Lingo, broker of record for Jack Lingo Realtor, said, “We are excited about the continued opportunity with Carvertise for our fourth year. We take pride in not only spreading the Lingo brand, but using local vendors, and once again we look forward to seeing what this year’s campaign will do to assist our marketing efforts.”
Mac Macleod, co-founder and CEO of Carvertise, said, “With generations of experience behind them, Jack Lingo Realtor is Delaware's premier real estate agency. For the fourth consecutive year, Jack Lingo and Carvertise has partnered together to deliver the Jack Lingo message throughout their target markets in a unique and effective way. It is yet another strong differentiator in Jack Lingo's marketing strategy that complements Jack Lingo's different outlook on their business and the industry.”
Jack Lingo Realtor sleek and memorable wrapped vehicles, which function as moving billboards, aka transit advertising, provide an innovative, unique way to advertise the brokerage’s top-tier real estate sales and rental services. Last year alone, their fleet drove over 74,000 miles and gathered more than 10.9 million views (a 49% increase from 2021). Community members who see one of the wrapped cars on the road are encouraged to snap a photo and send it to marketing@jacklingo.com.
